Can a new visitor understand the business in a few seconds?
If the homepage does not clearly say what you do, where you do it, and what the visitor should do next, the site has a clarity problem. Sometimes that can be repaired. Sometimes the whole structure is working against you.
Does it work well on a phone?
Most small-business websites cannot afford a weak mobile experience. Check the real site on a phone. Is the text easy to read? Are buttons easy to tap? Can someone call, request a quote, book, or get directions without hunting?
Does it give people a reason to trust you?
Real photos, specific service information, accurate contact details, useful reviews, and clear policies do more than decorative design. A site that looks modern but says nothing specific can still be weak.
Can you keep it current?
A good website that nobody can update eventually becomes a liability. If the site is strong, keep it. If the maintenance process is the real problem, fix the process rather than rebuilding everything.
Rebuild only when the rebuild solves something
A new website makes sense when the current one is confusing, outdated, slow, hard to use on mobile, technically brittle, difficult to maintain, or simply does not support the way the business sells today.
See how Targeted Solutions builds and tests small-business websites.
Want us to do the setup?
Tell us what keeps getting pushed off. We will show you whether a website fix, Jobe Marketing, or neither is the right next step.
Show me the fit