WordPress is a fantastic tool for your business or organization to have a strong presence on the internet, but if you don’t know what you are doing, just like with anything, you can really get yourself into a mess.
In the world the world of websites one of the biggest messes people get themselves into is creating beautiful websites that are slow to load. The problem is, customers will simply not wait around for websites that load too slowly.
So, what can you do? I will be writing some future posts on optimization, but one of the easiest things you can do right now is to install a cacheing plugging like wp-supercache to speed up your page.
How does a webpage cache plugging work?
I’m glad you asked :).
First you have to understand how your WordPress website works:
Let’s pretend for a moment that your webpage is actually a plate of food – I know that seems out of left field, it follow me. Each time a customer types in your URL your server provides your age of food (your website) to the end user – but what they don’t know and maybe you don’t either, is that there is a bunch of code running that is actually going to the virtual refrigerator, retrieving an item for the plate, putting it on the plate and going back for the next item. In essence this is what your website is doing for each page it delivers and each element on that page.
This continual grabbing of one item at a time is lightning fast but add images, some fancy website scripting, videos and more and all of the sudden you have a website with poor performance.
Enter the website caching: when you cache a website with a plugging like wp-supercache, you are essentially telling your website to put all the elements on one plate ahead of time (because you always serve these elements together) and when your customer visits your website, instead of pulling a bunch of elements from the fridge one at a time, you pull the entire plate out once and serve it al together.
This jump in speed and performance is the very reason you should go right now and install wp-supercache on your WordPress website today!